Oluce announces its participation in the new Esselunga Fidaty 25 catalog – Rossana Orlandi Capsule

Oluce tra i protagonisti del Catalogo Esselunga Fidaty 25

This year, to celebrate the 25th anniversary of the creation of the Fidaty card, the well-known supermarket chain entrusted Rossana Orlandi with the selection of the products in the catalog, giving life to an exclusive Capsule Collection that will bear the name of the famous Italian gallery owner.

The iconic 3321 Coupé will be included in the new catalog, in its version with chrome stem, base and semi-cylindrical caps in black. Floor lamp designed by Joe Colombo in 1967 and conceived as a variant of the Spider family, it is still one of Oluce’s best known and most appreciated models today.

The collaboration between Esselunga and Oluce is therefore renewed, which in the past had already seen some of its most iconic lamps in the pages of the Fidaty Catalog, renowned for the selection of symbolic objects of Made in Italy design.


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