After its debut in Rome, Identitalia. The Iconic Italian Brands arrives at M9 – Museo del ‘900 in Mestre, the first Italian museum entirely dedicated to the history of the twentieth century.
Promoted by the Ministry of Enterprises and Made in Italy, the exhibition celebrates the 140th anniversary of the Italian Patent and Trademark Office through more than one hundred brands that have shaped the history and prestige of Made in Italy.
Oluce takes part in the exhibition with one of the icons of its collection: the Mini Coupé lamp by Joe Colombo. Drawings, photographs, and archival materials recount its creation and identity, bearing witness to the design research and innovative spirit that have always distinguished the company.
Within the immersive and multimedia setting of M9, Oluce’s presence reaffirms the brand’s role as a protagonist of Italian design and as an interpreter of an aesthetic language capable of transcending eras and generations.
Identitalia – The Iconic Italian Brands
M9 – Museo del ’900, Mestre (VE)
September 27, 2025 – February 15, 2026