Oluce flies to China for Salone del Mobile Milano.Shanghai, the exhibition dedicated to Italian design in the east, now in its 4th edition.
The products of Oluce – the oldest Italian design company continuously active in the lighting field – embody the distinctive creativity, know how and iconic nature of Italian design, which has become so popular in Asia over the last few decades.
This year, the stand will host some of the company’s best-known and loved icons – such as Atollo and Pascal (presented this year in the new bronze finish) by Vico Magistretti, Coupé, Spider and The Globe by Joe Colombo – in addition to the unmissable new products, presented during Euroluce 2019 – Ilo by David Lopez Quincoces, 1953 by Ostuni e Forti, Siro and Amanita, the works of two young designers. Marta Perla and Mariana Pellegrino Soto.
And the list of products chosen for this year event is completed by a selection of the company’s most contemporary lamps, including Superluna by Victor Vasilev, Switch by Nendo, Berlin by Christophe Pillet and Cylinda by Angeletti e Ruzza.
Oluce operates in China through an exclusive partnership with Domus Tiandi, an essential point of reference for designers and design addicts with branches in Shanghai, Beijing and Shenzhen.